Browsing Tag 'Complaints'

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Complaints

One unhappy customer tells 10 to 15 others about their bad experience. If it’s really bad they’ll tell the whole world. For every complaint that could be made, around 20 people don’t bother. This means 20 lost opportunities to improve your business.

If you handle a complaint badly or with a ‘couldn’t care less’ attitude or, worse still, if you hide behind the ‘rule book’, you will lose that customer for good. You can’t afford to lose even 50p because this will mount up according to something known as the multiplier effect.

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